GRID

For my grid in the real world I chose to use an aerial picture of the gardens of Versailles. The grid layout is used very effectively here, and from above the garden looks super symmetrical and organized.

I took this picture looking up at the ceiling in the lobby of NHI. It is a good example of a grid and repeating patterns. Look up next time you enter NHI.

This is an example of grid layout because there are six obvious horizontal sections.  It's super grid picture because the grid stands out. Yeah Obama!

Artists for Obama

Here's a link to the "Artists for Obama" post on Font Feed that Professor Taylor was talking about.

It's worth checking out - there's some interesting original work here.

http://fontfeed.com/archives/artists-for-obama/

Week 10 - Grid

I chose this picture not only because it shows the use of a grid system, but also because it's just plain funny.  The picture is split up into 3 rows and about 3 columns.  Because of this, the photographer was able to use the rule of thirds in both figures.  The arm/hand is placed right on the upper thirds line and the man is placed on the right hand thirds line.  The use of this grid has also left an area of plain background, but it is more visually stimulating because of its relation to the subjects.

Grid

I chose this picture of ancient Rome to represent a grid design. Obviously, with all architecture, deisgners work off a very intricate grid. This allows them to follow instruction and create a well built entity. I think this grib works because the building (once upon a time) looks very symmetrical and equal all the way around. You can almost envision the drawing of the building when you look at it in person. I think this shows how important it was to have a grid in this case. 

Grid Layout in the Real World

I chose a picture of the layout of the building in New York City for my "grid layout in the real world."  I think that this grid works well because you can easily distinguish the difference between the buildings and the streets.  The streets are clearly separating the buildings and even though it is extremely zoomed out, it is still just as easy to recognize.  The colors are a bit dull, so that might be one reason that another design or grid could serve the purpose better. Even though the green space is not apart of the "overall grid layout" it is also easily distinguishable.

Getting your business cards printed

In case anyone wants to print their cards professionally so that they can start to use them "in the real world" here are a few options.

Sherri points out this site: Plasticprinters.com - Apparently they can turn your card into clear or frosted plastic. Very nifty, but I couldn't find prices on their site.

I personally use Vistaprint. They have templates for InDesign and Photoshop that you can just drop your design that you made in class right onto. I've had the most success when I order a set with one of the sides glossy; Some of my classmates ordered without a glossy side and the printing quality was notably worse.

Staples is also a good option for low-volume printing of your cards. Their non-glossy seems to be better than Vistaprint, if you are going that route.

I wanted to use the fact that my first and last name both start with K to create a logo, so I reflected one of them against the other and used the gestalt principle to make the design more unique. I used Calibri font for the K's in the logo, and the rest of the type is century gothic. I thought the rounded letters added a more modern feel to the card and letter head. I used a light purple to add more visual appeal to the design.

Project Post

In designing my logo, I couldn't really think of something specific that defines me, so I knew I wanted to use my 3 initials in creating my design.  I decided to use a light blue as another color because I think that although it is light, it adds a little something to the overall esthetic. I used maximus std medium for the font of my three initials and I used Calibri for the font for the rest of the typing.

Logo Project

Kuan: Logo Project

This looks a little weird...but the last picture is my business card, and envelop has two sides, the back only has a letter  "k".

Just For Fun

This is the 20th anniversary special edition DVD of one of my favorite movies, The Princess Bride.  The script used for the name of the movie is very unique, because if you flip the case over, it still reads the princess bride.  What a great example of cool typography!

Logo Project

I designed my logo after I realized that the K and B from my first and last name could make a heart shape if they were combined.  I decided to use green to mimic my resume.  I think my logo is effective because it combines a visual element with my initials, and represents who I am.  I am a marketing and advertising major, so my intended audience would be future employers or clients.

I wanted my logo and my business card to be very simple and to play on the very obvious fact that my last name is Campbell. I used the closest font to Campbell's soup which is called Campaign Normal, downloaded from the internet. I decided to put a glowing effect on the outside of the soup can to make it a little more modern looking. I used the white and red colors of the soup can because I think they are effective and eye-catching. Color is the strongest gestalt and I wanted to play on this fact. My letterhead was not able to be exported for some reason but I simply put my smaller, initial logo on the top left of it with my information at the bottom of the letter in the same color scheme as my logo. I like my business card a lot because it is playful with the Marker's Felt font. I didn't want to represent my major or area of interest because I don't know where I will be in a few years and who I will want to work for. I think this is a playful logo that represents a lot about my personality. 

Logo project

Hey guys, I only have the JPEG of my stationary with my logo, sorry. I made 2 business cards- one of 2 circles with wrapped text and my logo, the other a circular business card with my logo on the front and a simple green background. My envelope was following the same design motif- green circles. I used the hues from the gradient in my logo to color the circles and i used helvetica font for all my words because helvetica was the font I used to create my logo with. Overall, I like how it turned out- simple and clean, yet slightly earthy. Like Wasim said, the colors get distorted if you don't convert to RGB, and I didn't when I was in the lab so now they're all messed up. The tones I did use were brown and light green. 

Business Card and ect.

This is my stuff. If you look closely you can see that the rays from the sun are actually M's for Madison. The sun also comes from the 'son' of my name. Since I am an Advertising/Marketing major I made myself a tag line "looking through a different light since 1989" because I was born in 1989. I hope this would imply that I think for myself and I try not to do the same as everyone else does. The stationary represents my own world because I'm the sun and empowering the world.

Keeping it simple

Professor Taylor asks you to take note of how simple a logo can be in this example of Bloomingdale's Web site:

LOGO

For my logo I wanted to create something that reflects my future career goals. I would like to work for a fashion magazine, so I decided to create the silhouette of someone who appears to be in this profession. I traced a photo to create the image of the woman walking, and also traced the image of the shoes. I wanted to bring the idea of the person walking into each of my pieces, but I wanted them all to be subtly different. I used the color yellow because I couldn't print gold out on the printers here. I added the two lines because I thought they looked cool, and as another way to tie all of my items together.

For my stationery set I wanted to incorporate some element of photography into my design. Inspired by the Alexia Foundation logo I created an aperture in Illustrator. When I brought it over into In Design I changed the opacity so my name would show through it. For the front of my card I wanted a formal look with all of my info and for the back I wanted an informal look with my own handwriting. The last element that I designed was the black strip with the different F-stop numbers. I thought this would work well since my visual element of my card was the aperture.

UNABLE TO POST!!!

Hey guys, I'm here sitting in newhouse trying to upload my images onto the blog without success. I took my original inDesign files and exported them as JPEGs onto the desktop. Then i attempted load those JPEGs onto the blog and received an error message. I tried once more to make sure i wasn't messing up but got the same "ERROR 400" notification. Anyone have any advice?

A note about project posts...

For anyone having trouble with the colors not exporting correctly from Illustrator:

When you export to JPEG, make sure you switch your "Color Model" option from CMYK to RGB. It's defaulted to CMYK if you selected a print document for illustrator.

Also check the box to embed the ICC profile into the JPEG.

That should clear up any problems.

Happy posting!

Logo

For my logo I decided to use my first and last initial to create some sort of image. This image ended up being a heart. I wanted a simple, yet chic logo that said something about my personality. I created the heart with the line tool, which was fairly easy. The font in my logo is Zapfino and the font for my information is Bell Gothic Std, Bold. I decided on the black, pink, and white because I felt they really complimented each other. Overall, I am pretty happy with my logo and think that everything came together nicely. 

Logo Project

* For some reason my business card is not uploading in the correct colors. The colors I used are accurately portrayed in the envelope and stationary examples.

For my logo project, I wanted to create a logo that was simple, clean, versatile and classical. I did not want to create anything extravagant. The colors I chose are simple and neat. They are complementary of one another and do not fight for the eye's attention. 

For my business cards, I decided to make the shape a square. I thought this was different and unique, which was a nice contrast to the spartan logo design I created. Overall, I really like my logo and how I used it on the card, stationary and envelope. I definitely want to get these designs professionally printed so that I can use them for internships, interviews, etc. 

Week 9 - Logo

My design for my logo interconnects my initials (LD) to create an image of a paperclip. The paperclip, which "secure objects," represents how advertising "holds together" or unites a company/product. The paperclip also symbolizes the strength that advertising has on a company/product. I purposely allow my design to bleed off the paper to emphasize that it is an image of a paperclip. The design allows the eye to easily flow through the logo, because of the connection of letters. The eye begins at the top of the design and follows the "path" to the center. At the center the eye then adjusts to see my initials in a contrasting color. This use of figure-ground (Gestalt principle) and simplicity make my design graphically appealing and effective. 

Logo

The apple logo succeeds in promoting brand identity. Its simple design and rounded shape has become known as a symbol that represents innovation and reliability. Since the logo is literally a depiction of an apple, it is unmistakably recognizable. The apple logo was originally created to laud Sir Isaac Newton and his theory of gravity (the apple falling from the tree). The simple logo represents a new age in technological advancement just as the apple represented an advancement of knowledge for Newton's time. The apple logo works because although it is simple in design it has important underlying themes dedicated towards the development of knowledge and technology.

effective logo

I chose the "Nike" logo because I think that since it is so simple, it is that much more effective.  It is one of the most well recognized logos and does a great job of symbolizing "running."  Although Nike makes things other than running sneakers, the logo represents all of this. 

The Baskin Robbins logo works well because of the number 31. 31 represents the number of flavors that they have and I think that they incorporated it well into the middle of the company name. Also, the two colors of blue and pink complement each other well. In addition, there are some gestal principles going on with the circle left 3/4 open and the 3 in 31 reaching out of the circle.

Good Logo

The olympics logo is an effective logo because of its simplicity. It represents a powerful message of unity. The different colors represent the different countries, and the linking circles represent people of every country coming together. It is a logo that is highly respected and recognized by everyone. It will last forever because it does not have type that can get outdated. The circles are icons that will also never be outdated. This is a very strong logo and it will last.

I really think that the Disney logo is very effective and timeless. The simplicity of its design is what has made it last so many years. This font and these words, symbolize so much to every single person and are so recognizable anywhere. There are many different versions of this logo but any little kid who looks at it knows that this castle means Disney world. The font used is playful but elegant at the same time. Disney does not only cater to kids and I think that this logo displays exactly what they stand for as an internationally-known, huge company. Sometimes above the type there are even mouse ears, which cater to the kids and aid as a visual device. The circle around Disney is very effective in keeping balance and connection between the type and the picture. 

Good logo

The Showtime channel has a great logo because it's real simple and effective. The red circle around the "SHO" is representative of a spotlight, which is very common in show business and very appropriate for the content on the channel, which is mainly movies. The font is a very strong and modern looking one and the red color makes it even stronger. Overall, it's a very good logo. 

Effective Logo

The Burger King logo is a very effective logo because of it's use of bright, primary colors, the closure gestalt principle and an eye-catching bold caps type.  The placement of their name in between the two buns immediately shows the customer what their business is (as if anyone out there doesn't know Burger King).  The colors and font are very friendly and suit the fast food business, which tries to entice all different types of people to purchase their foods.  The use of a circle gives the logo balance, whereas the fact that it isn't completed creates "wonder."

Effective Logo

The logo for the NBA is a very effective logo. It uses silhouettes which are very interesting for the viewer. It also sort of uses the gestalt principle of closure, which is effective because when the viewer has to actually think about a logo to figure it out they are more likely to remember it. The brightness of the colors used here draws in the eye, and also echoes the vibrant, fast nature of the game of basketball. Though it is definitely gender-specific, it inspired a female version of the same logo for the WNBA. This logo is simple and memorable.

Amazon.com is a very effective logo. Even though they are a fairly new company (only since shortly after the conception of internet shopping, which wasn't too long ago), they have established a recognizable logo. A sans-serif font is used because as an internet company, they are very modern. Amazon is bolded to stand out among the .com. The yellow is effective because its a bright color in contrast to the black. But the main feature that makes this logo most effective is because the arrow points from the A to the Z, to suggest that they have everything- "from a to z." It's very clever and extremely well executed. 

Week 8 - Logo

I thought this was an interesting logo to post on the blog. This is obviously the Playboy logo. This image of the bunny has been extremely effective for a very long time now. The image suggests certain qualities and characteristics about the brand that any audience could grasp. First, the bunny suggests playfulness. Then, the bow-tie around the bunny's neck suggests sophistication. Therefore, Playboy is known as a playful, risque, yet tasteful and professional business. The bunny logo is a logo most Americans are familiar with. It must have been effective!

Week 8 - Effective Logo

This is one of several logos that was used for the 2008 Beijing Olympics. I think that it is really creative. The 5 Olympic Rings are interwoven to create the image of a person. (However the rings can still be distinguished.) The figure is sexless, therefore can be either male or female, which is important because the Olympics includes and attracts all genders. The image also makes me think of a Chinese character (which brings culture into the logo). The colors correspond to the 5 rings. The simplicity of the image makes really makes the logo eye-catching and intriguing.

Effective Logo

Everyone knows it. It's Nike. We even know what this shape is called. It's Swoosh.  How more effective it could be? 

It's simple, and it's pointing up to the heaven: positive feelings. It has some sort of motion in it, and well serves it as a sport brand. It's very fashionable, so it tells that the brand is targeting most young consumers. 

After an ad, when we see this logo, we know it all. 

Effective Logo

I really like this logo for Rock the Vote. The heavy weight of the text demands attention. The V in Vote is a red check mark. It plays off of the idea of a classic vote where you "check" your choice. The red color of the V also attracts the eye because it is a warm color. The check creates fluidity throughout the logo as well. In general, I think this logo is very effective. It is modern and contemporary, which caters to the Rock the Vote campaign directed towards encouraging young adults to vote on election day. It is very interesting to the viewer and fulfills its purpose as a logo. 

Poster and Resume

This is my new resume. I increased the type size and moved a few things around. Other than that, the resume is very similar to the original. 

My poster is for the JDRF (Juvenile Diabetes) Walk that is going to be held in my homework Oct. 19.  The key line is 'hanging on for a cure' so I created a rope with two hands literally hanging on. The rope has no ending, as it is leading to the sky. It shows the necessary continuation of research and funding for this disease. For some reason, the color is distorted when uploaded to this page. Also, I had the arms and the sky bleed off the page. The margins are formed by the text. On the actual poster, the bottom of the arms are cut out. 

Type Challenge: McDonald's Monopoly Game

Here's this week's type challenge:



Name the font used for the McDonald's Monopoly promotion. Not the handwritten stuff about it being big, but everything else.

Click on the picture to enlarge it.

Poster

AIDS WALK POSTER

I made a poster for Aids Walk in Los Angeles. Coming up with an effective design took me a long time on this poster. I specifically chose the placement of the runners legs to use the technique of leading lines down to the important information. I chose a red background because it attracts the eye. One unique design feature on this poster is that the words Aids Walk are actually written with scanned shoelaces. I chose to use Helvetica as a typeface because i knew a san serif would be easy to read on a poster.

Poster Project

I thought this uploaded yesterday, but apparently it didn't post.  This is my poster for the Turkey Trot sponsored by my church.  The proceeds benefit The Crisis Ministry which is an organization that provides food for low income families.  My parameters were to use only one color besides black, and I chose red to reflect the fall season and also to draw people in.  I wanted to color to lead from the top of the page down to who the event benefits, so I arranged the color in a way to do that.

For my poster I wanted to have a clear connection between my visual and my headline. I also wanted my poster to be simple and to the point. Originally, I have LOVE spread evenly across the globe but it looked pretty boring. I then decided to transform the word to fit inside the globe which helps connecet my visual and headline even better. The last thing I did was capitalize love and aids in my headline and make them red so they could stand out better.

Week 7- Poster Project

For my poster project I decided to create a poster for the Canadian Breast Cancer Foundation.  This year they are hosting a silent auction and tea for fashionable women.  I created these images on Illustrator, and decided to make it look like the teapot was pouring a dress into the teacup to get across the fashion and tea aspects of the event.  I made the poster pink because it is a color automatically associated with breast cancer, and it attracts the eye to the poster because it is so bright.  The audience of my poster is obviously women, so I tried to make something that would appeal to that audience.  I choose to use a script typeface for part of my headline because I thought it was both feminine and correlated with the idea of a high tea.  I used Bodoni for the rest of the poster to subtly reinforce the fashion-y aspects of the event.

Week 7 - Poster

I chose a non-profit organization from my town called the Amelia Park Children's Museum. Each year they host the event "Tea with Mrs Clause." The event is for children, therefore I wanted to make my poster kid friendly. I drew a cartoon of Mrs. Clause in Illustrator and and positioned her hat so it would make the outline of a teacup. Red obviously corresponds with Christmas, and is visually appealing, so I used it as my main color. I created the headline font: I wanted it to look like a child wrote and then scribbled in the letters.

Poster

This is my poster for a bowling event taking place in Rome NY to raise money for breast cancer research. These are not the real colors of the poster... the uploaded onto the website like this for some odd reason. You also can only see what it within the green background, I was not able to figure out how to export only the poster size. I made this poster look similar to a comic book so that it would appeal to adults and children because this event is aimed at people of all ages. The bowling ball is a nice pink color to represent the efforts against breast cancer. The action of the bowling ball knocking out the pins is supposed to represent breast cancer funding (such as this even) knocking out breast cancer. 

The event is "Battle for the band--4th annual fundraiser concert for the Red Cross," held by Red Cross Onondaga Chapter.

Red Cross made me think of the color red, and the concept of relief, so I drew a band-aid and made it the shape of a cross. 

While thinking how to incorporate the idea "rock" into the poster, I thought of some rock icons, such as funky wings, and very gothic looking things. So I traced a wing, and duplicated it, put them right next to the band-aid, making the cross an angel looking.

Of course, angels need halos. So here it is: the rock CD.

I used Emmascript as the typeface, to make it coherent, and consistent. Also, Emma made the hard-looking visual seem to soften a little bit, giving the sense of friendliness to the poster.

/Kuan's Poster

I decided to create a poster for an organization called Hearts Around the World. Every year they hold a Thanksgiving food drive to help struggling families get back on their feet. For the background of the poster I scanned in a paper bag. I created an image of a globe inside of a heart with the headline as well. They also did not have a logo so I created one, located at the bottom of the poster. I used a standard font, Myriad Pro to add simplicity. 

Go fast!

I chose to do my poster for the 2008 Turkey Trot. There were a lot of things I could have done with the design because this is a historic race with a lot of tradition. I decided to play off the turkey thing, and created a breeze of feathers. I traced one feather and then colored it, copied and pasted, and rotated it in all different ways to give a motion effect. I photographed my friend's foot running and cropped it to imply a fast motion, which goes along with the tag line. Overall, I'm pretty content with the finished product. If I could start from scratch there are things I would do differently, but I'm satisfied. 

I chose a non-profit organization that saves unwanted horses and puts them up for adoption instead of selling them for industrial interests. I decided to use a picture of my own horse since I had a lot of different pictures to choose from. The overall poster has a lot of black and white but I think that since the cloud of information is white with brown type, it stands out a lot and would be very readable for someone walking by. My headline is short but I think it definitely has the ability to peak someone's interest in what I am advertising. I chose the typeface, Markers Felt for my information because I think it gives the poster a playful look. I also decided for this section to use brown as my type color because it correlates with horses since they are brown.  The outlined bubble-font of the main tagline is Frizz Quidrata. The logo is tiny but I think that is alright because the website it has on it is already listed under the "More Information?" section. I wanted the font to be outlined and not be ultra bold because I think it keeps the poster very casual, which is what I was going for. Once printed, I cut the edges of the poster to have the bleeding effect. The black background and bleeding was a last minute decision but I think that it really adds to the visual appeal of the poster. Overall I am happy with my poster, and even happier that the organization is thrilled to use it. 

Poster Project

For my poster project i decided to us an event held at my high school called cabaret night.  I wanted to make a poster that would really grab the viewers attention and because dancing as well as talent in general are involved in the show, I thought a close up of the sole of the foot would be an interesting concept.  I chose the type face of britannic bold on the sole of the foot because I wanted something that would stand out and then for the paragraph in the bottom left corner I chose marker felt because I think that it too stands out but is also fun. I used someone performing karate because thinking back to when I was in high school and apart of the audience, I clearly remember one of the students performing their karate routine, and I thought that would be a perfect way to incorporate the sole of the foot because I could have the person kicking.  I used a picture I found of someone kicking and used the live trace tool on Adobe Illustrator, followed by changing the colors and shape of the foot.  I also tried to blur the other parts of the body so that the sole of the foot was really what stood out.

Week 6 - Semiotics

The coca-cola logo shows the semiotic principle of timelessness.  Coke has been a major name for decades and has retained the same logo for a very long time.  The typeface used will never go out of style and when people see the coca-cola logo they immediately know what it is.  The logo will never have to be modified because it is so well known, and it has and will be known through the years.

Speedo Logo and Semiotics

The Speedo logo exemplifies the semiotic principles of simplicity and universality to a T. As Speedo is a sports company the purpose of the logo is to reflect Speedo's support and use for sports all around the world. Speedo's easy, recognizable logo suggests movement and stability. The simple design makes for an easy to remember logo that seen internationally. Speedo's logo typically depicts the name of the company on top of a sleek looking arrow. By actually having the company's name on the logo it distinguishes itself while promoting brand retention.

Semiotics

The jaguar car company demonstrates the semiotics principle because the sleek shape of the jaguar helps show the smooth, stylish ride of a jaguar car. The logo makes the company seem elite, elegant, and cool. The type they chose also determines what kind of customer would be attracted to it: the italicized "of" in the tagline gives it an elegant feel. Also, the fact that the jaguar is mid-leap shows that the car has high performance and is essentially an appealing ride.

Semiotics

I think that the starbucks logo is extremely recognizable.  I think that because it is so well known, it makes it that much more appealing.  Immediately thinking about starbucks, I think of green, black and white because those are the three colors that not only make up there logo, but the colors are also carried through the store.  The mermaid on the logo represents a woman whose objective was to seduce an ongoing sea mariner with a song (http://gourmet-coffee-zone.com/starbucks-logo.html). Just like the starbucks coffee tries to do in getting their customers.

Semiotics

I chose the Fruit of the Loom logo because it indirectly affects how people view this brand. The fruit is fresh and organic, like that of the company's products. While the logo is colorful and eye catching, the actual fruit is a universal symbol that easy to understand. Moreover, the drawings of the different fruits are simple, also like that of their clothing, being under garments, t-shirts, etc. 

Semiotics Principles

I choose the logo for the Internet provider FireFox. This symbol does well to mirror the name of the company and because of this it is easy to identify. There is a fox made out of fire, obviously signifying the company's name, and it is surrounding an image of the world, signifying the World Wide Web. This logo is timeless, unless the company name changes. The colors are very bold and vibrant and draw the eye in. The logo is very simple but gets it's point across, and can be understood universally.

Semiontic

The Barack Obama '08 symbol is a good symbol because although it is not for a company, it displays many things about what this "organization" stands for. What makes Obama a memorable politician is his unique name. So, the O only makes sense to use it as a logo, especially because we respond better visually to round logos because they are symmetric. Also, the colors red, white and blue are pretty obvious colors to use for the symbol. The connection of the stripes to the O to make it like the American flag also makes this a good symbol. It also resembles a sun coming over a horizon if you look close enough. Overall, this is just a good logo because of the use of shape, color and easily recognizable factors. 

pepsi logo

The pepsi logo is a good logo because it is timeless, distinctive and simple. The colors (red, white, and blue ) will never go out of style because they are the colors of the American flag. They will always be relatable. The type is simple, readable and distinct. It is a good choice of font for a product that will last through many decades. The shape of the logo is simple, but everyone across the world could recognize it. It is a memorable logo, which makes it very effective. 

Semiotic

The Nike swoosh is obviously one of the most recognizable logos in the world. It has worked for decades because of its simple design and memorable image. 

One reason it works is because of the industry Nike is in. The swoosh image implies active and swift motion, which goes hand-in-hand with sports and other activities. People now just associate fast and active with Nike, and that definitely helps their sales. 

The BMW logo is in a simple san-serif font, with four equal, blue and white quarters. I think it is eye catching because of its visible simplicity that still eludes elegance. The visual gestalt of symmetry is at play here, and I think that it makes it very graphically appealing. I like the color continuance between the letters and the white in the ring. This logo is recognized all over the world as a very distinguished company and I think that the fact that their logo is so recognizable definitely has something to do with it. The very minute detail of the grey circle outlining the ring also gives it a modernized look as the logo has changed slightly over the years. 

Semiotics Principle

This is the logo of a Wiki company Ceryle. The logo cut the rounded shape, making it look like a C, as the first letter of the company's logo. Also, they use the color black and grey to fill the empty part of the circle. What makes the logo clever is that the black and grey bar presents the networking connection bar we all see on our computer screen. It directly tells what the company does relates to Wiki.

Examining music album covers

Check out this article on The Font Feed that takes a look with a design eye at some popular music album covers:



Click on the picture to read the article.

Week 6 - Semiotics Principles

This is the logo for Oxygen Media (women's television network). It emphasizes the letter O in the logo which symbolizes the company name as well as relates to the atomic symbol for oxygen. The letter/symbol is obviously symmetrical, and exhibits simplicity/universality. Everyone is familiar with the atomic symbol O; therefore when seeing the company's logo the mind immediately thinks oxygen. The company uses a variety of colors for the logo, however the signature color is this rich yellow, which suggests the richness of oxygen, and also the richness of the television network.

The Beyond Petroleum logo is certainly an eye catcher. I think the combination of green and yellow, symmetry, and simplicity all call attention to the BP mission of finding alternative energy such as generating low carbon power. It is very distinctive and it is easily recognized on all corners of the globe. I also think that the logo fits in well with the going green initiative spreading across our country. I feel that the combination of colors are perfect and that if it was done any other way it would not convey the same message of cleanliness of fossil fuels.

Type challenge: Newhouse signage

Here's another type challenge for this week:

Name the typeface used in all of the new signs around Newhouse.

And here's an example:



First one to get it wins a prize courtesy of Professor Taylor.

Week 6 Logo

This week I chose the famous apple logo. There are several reasons why this logo has been as effective as it has. First, I think the simplicity of the icon is key. The image of the simple apple obviously relates to the company. There are no distractions that would lead me to think otherwise. Also, the logo is very distinct and recognizable. Most people would be able to connect this logo to the apple company. The visibility with this logo can be seen as bad or good. I consider it good because it stands out against white space and is clearly an apple. Others may see its visibility as bad because of the color. The silver tint can be hard to spot from far away. However, apple has already corrected this problem by displaying the logo in various colors. To me, this logo is definitely timeless. It has been around for a long time and will continue to be for the duration of the company's existence.