This magazine spread immediately attracts the eye because of its use of color. The color green evokes a natural, organic and clean sense. The shades of green and the design work well together to draw the eye towards the text. The color also evokes the idea of innovation, a beginning or newness. I think the color of this spread works well to promote the car and maintain simplicity. The one weakness of the color in this layout is the center where the text is ... for some people it could be difficult to read.
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