visual hierarchy

The Whitman website is well designed through visual hierarchy.  The "logo" is placed at the top left hand corner, and since we read from left to right this is effective.  It is the largest font used on the page, and stays on the page for each link. The search bar is located next to this and is second in the hierarchy.  Search bars are important in sites for quick access to information and the placement of this search bar on the top right makes it easy to find.  The links along the top and side are third in the hierarchy and are directed at different students and searches.  The links are in smaller sized fonts which indicates this placement in the hierarchy. Since home is on the top left, it is indicated as the most important of the links. Less important information and links are presented in the middle and bottom of the page in smaller writing.

If someone goes to this page they will be able to access information based on what they are looking for immediately because the site is laid out effectively using hierarchy.  The links and are placed in the most accessible places on the page and are easily picked out as major links.  Less important information is smaller and placed in its own "container" away from the links and search bar.