Awful Type

Hot mess on the corner of Marshall and University:

I was walking with a friend when I saw this... my friend thought it was "artsy" and "original." I thought... if a six-year-old drew it, sure.

Technically the writing here isn't type at all, I don't think (?), and for very good reason. The text is really sloppy and sort of self-righteously hideous, like "we hipster kids are so cool, we can break the most fundamental rules of graphic decency." That extends beyond the type - the poster design is pretty bad, too. Note the inconsistency in the capitalization of words... or the fact that the words are just floating aimlessly in the middle of the page.

Artsy and original? I don't really get it, but okay.

Awful Type

This logo does not work because the type is so unreadable. The first word is a poor font to begin with but combined with the elaborate "M" from the second word it becomes completely undecipherable. I am assuming this is some kind of a surf or water sports shop and they wanted to incorporate water and waves into their logo but the method and style they used is not effective.

Awful Type

The batteries in my camera were dead, so I had to take a picture of this ad with my Macbook camera. Even though it's backwards, you'll still be able to see it. 

This is an ad for a 100 Calorie Pack snack. The font is not illegible or anything like that, but it is a simple verenda font that you can use on any Microsoft Word document. It makes the ad extremely boring and unappealing to the reader. I was just flipping through Cosmo, looking at all the fonts used and this page just took me by surprise. The fact that this was more than likely designed by Nestle's graphic designer, and that someone in that position should have a wide variety of fonts at their disposal. All in all, this isn't necessarily an awful type, but the way the graphic designer used it makes it a poor choice. 

AWFUL TYPE

I think that the type of the letter “B” here is really awful! It takes a lot of time to attempt to decipher the fact that the letter is a “B”. The rest of the words are easy to understand and read, but the “B” just looks like a ribbon or something, and I feel that the only way one would know the lettering is if they are familiar with the department store. I understand that the company is trying to be original or creative in changing the typeface of the “B” but what good is that if no one can read the name of your store? The color here is very eye-catching because it is a warm color, but in order to make it better and more readable I would suggest that the company choose a different font, perhaps a script, in order to retain the desired feel.

Awful Type

Can you see it???

I found this type in Phil'sFonts in the "2Rebels" designs.  I couldn't see any of the typeface in the smaller preview, so I clicked on it in order to see the blown up version, and could only slightly see the "light" version.  As for the regular and bold weights, they are also extremely hard to see, let alone read.  The idea behind this typeface is interesting as it uses small circles (bubbles) to form each letter.  The designer most likely wanted a very light and airy look to the font, but it would have been better executed had the lines around each bubble been more defined.  I can't imagine using this typeface for anything because it is so illegible.

Uh Oh Awful Type

Publish Post

ok this is really obvious as to why it is so bad. ALthough the font its self is fitting to the audience, it is very youthful, the positioning of the words is cause for a cringe. It would have worked it the colors of each word were different as apposed to  each letter. This would allow the eye to distinguish the individual words much faster.  A small graphic or punctuation could have also been used to seperate the words. It was just not a smart choice by the designer to put the two words so close together. Despite the placement the colors and the font are very appropriate . They express a youthful feel. It was just executed poorly.

Awful tpye...

Although this may seem inappropriate, look again. MEGA FLICKS, a video store, chose a terrible type face for their store front sign. I think in this case anything else but this type would have worked. I don't think there is anything else to say about what they could have done...it is just bad, but funny.

Week 3 - Awful Type

This advertisement is promoting the restaurant and resort, Dom Francisco, specifically around Valentine's Day. I like the ad, however I do not think that the type justifies it. The type says, "Valentine's Day in Dom Francisco's restaurant."The type is much too small - it does not jump out at the audience, instead the audience must search for it. The grey color helps the type blend into the ad, which also makes it hard to read/ not very noticeable. The font is random, and does not connect with the Dom Francisco logo or the idea of Valentine's Day - the font does not seem to represent anything or have a specific purpose. I think the type should be a different font (perhaps a script which would connect to Valentine's Day or a font that corresponds to the logo); in a larger size; and in color (red would work because 1. it is the 2nd most appealing to the eye/noticed 2. it ties in with the logo for the restaurant and 3. the ad is around Valentine's Day).