Semiotics

The jaguar car company demonstrates the semiotics principle because the sleek shape of the jaguar helps show the smooth, stylish ride of a jaguar car. The logo makes the company seem elite, elegant, and cool. The type they chose also determines what kind of customer would be attracted to it: the italicized "of" in the tagline gives it an elegant feel. Also, the fact that the jaguar is mid-leap shows that the car has high performance and is essentially an appealing ride.

Semiotics

I chose the Fruit of the Loom logo because it indirectly affects how people view this brand. The fruit is fresh and organic, like that of the company's products. While the logo is colorful and eye catching, the actual fruit is a universal symbol that easy to understand. Moreover, the drawings of the different fruits are simple, also like that of their clothing, being under garments, t-shirts, etc. 

Semiotics Principles

I choose the logo for the Internet provider FireFox. This symbol does well to mirror the name of the company and because of this it is easy to identify. There is a fox made out of fire, obviously signifying the company's name, and it is surrounding an image of the world, signifying the World Wide Web. This logo is timeless, unless the company name changes. The colors are very bold and vibrant and draw the eye in. The logo is very simple but gets it's point across, and can be understood universally.

Semiontic

The Barack Obama '08 symbol is a good symbol because although it is not for a company, it displays many things about what this "organization" stands for. What makes Obama a memorable politician is his unique name. So, the O only makes sense to use it as a logo, especially because we respond better visually to round logos because they are symmetric. Also, the colors red, white and blue are pretty obvious colors to use for the symbol. The connection of the stripes to the O to make it like the American flag also makes this a good symbol. It also resembles a sun coming over a horizon if you look close enough. Overall, this is just a good logo because of the use of shape, color and easily recognizable factors. 

pepsi logo

The pepsi logo is a good logo because it is timeless, distinctive and simple. The colors (red, white, and blue ) will never go out of style because they are the colors of the American flag. They will always be relatable. The type is simple, readable and distinct. It is a good choice of font for a product that will last through many decades. The shape of the logo is simple, but everyone across the world could recognize it. It is a memorable logo, which makes it very effective. 

Week 6 - Semiotics Principles

This is the logo for Oxygen Media (women's television network). It emphasizes the letter O in the logo which symbolizes the company name as well as relates to the atomic symbol for oxygen. The letter/symbol is obviously symmetrical, and exhibits simplicity/universality. Everyone is familiar with the atomic symbol O; therefore when seeing the company's logo the mind immediately thinks oxygen. The company uses a variety of colors for the logo, however the signature color is this rich yellow, which suggests the richness of oxygen, and also the richness of the television network.