Logo project

Hey guys, I only have the JPEG of my stationary with my logo, sorry. I made 2 business cards- one of 2 circles with wrapped text and my logo, the other a circular business card with my logo on the front and a simple green background. My envelope was following the same design motif- green circles. I used the hues from the gradient in my logo to color the circles and i used helvetica font for all my words because helvetica was the font I used to create my logo with. Overall, I like how it turned out- simple and clean, yet slightly earthy. Like Wasim said, the colors get distorted if you don't convert to RGB, and I didn't when I was in the lab so now they're all messed up. The tones I did use were brown and light green. 

LOGO

For my logo I wanted to create something that reflects my future career goals. I would like to work for a fashion magazine, so I decided to create the silhouette of someone who appears to be in this profession. I traced a photo to create the image of the woman walking, and also traced the image of the shoes. I wanted to bring the idea of the person walking into each of my pieces, but I wanted them all to be subtly different. I used the color yellow because I couldn't print gold out on the printers here. I added the two lines because I thought they looked cool, and as another way to tie all of my items together.

Week 9 - Logo

My design for my logo interconnects my initials (LD) to create an image of a paperclip. The paperclip, which "secure objects," represents how advertising "holds together" or unites a company/product. The paperclip also symbolizes the strength that advertising has on a company/product. I purposely allow my design to bleed off the paper to emphasize that it is an image of a paperclip. The design allows the eye to easily flow through the logo, because of the connection of letters. The eye begins at the top of the design and follows the "path" to the center. At the center the eye then adjusts to see my initials in a contrasting color. This use of figure-ground (Gestalt principle) and simplicity make my design graphically appealing and effective.