I wanted to use the fact that my first and last name both start with K to create a logo, so I reflected one of them against the other and used the gestalt principle to make the design more unique. I used Calibri font for the K's in the logo, and the rest of the type is century gothic. I thought the rounded letters added a more modern feel to the card and letter head. I used a light purple to add more visual appeal to the design.

Logo Project

I designed my logo after I realized that the K and B from my first and last name could make a heart shape if they were combined.  I decided to use green to mimic my resume.  I think my logo is effective because it combines a visual element with my initials, and represents who I am.  I am a marketing and advertising major, so my intended audience would be future employers or clients.

Keeping it simple

Professor Taylor asks you to take note of how simple a logo can be in this example of Bloomingdale's Web site: