My design for my logo interconnects my initials (LD) to create an image of a paperclip. The paperclip, which "secure objects," represents how advertising "holds together" or unites a company/product. The paperclip also symbolizes the strength that advertising has on a company/product. I purposely allow my design to bleed off the paper to emphasize that it is an image of a paperclip. The design allows the eye to easily flow through the logo, because of the connection of letters. The eye begins at the top of the design and follows the "path" to the center. At the center the eye then adjusts to see my initials in a contrasting color. This use of figure-ground (Gestalt principle) and simplicity make my design graphically appealing and effective.
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