effective logo

I chose the "Nike" logo because I think that since it is so simple, it is that much more effective.  It is one of the most well recognized logos and does a great job of symbolizing "running."  Although Nike makes things other than running sneakers, the logo represents all of this. 

The Baskin Robbins logo works well because of the number 31. 31 represents the number of flavors that they have and I think that they incorporated it well into the middle of the company name. Also, the two colors of blue and pink complement each other well. In addition, there are some gestal principles going on with the circle left 3/4 open and the 3 in 31 reaching out of the circle.

Good Logo

The olympics logo is an effective logo because of its simplicity. It represents a powerful message of unity. The different colors represent the different countries, and the linking circles represent people of every country coming together. It is a logo that is highly respected and recognized by everyone. It will last forever because it does not have type that can get outdated. The circles are icons that will also never be outdated. This is a very strong logo and it will last.

I really think that the Disney logo is very effective and timeless. The simplicity of its design is what has made it last so many years. This font and these words, symbolize so much to every single person and are so recognizable anywhere. There are many different versions of this logo but any little kid who looks at it knows that this castle means Disney world. The font used is playful but elegant at the same time. Disney does not only cater to kids and I think that this logo displays exactly what they stand for as an internationally-known, huge company. Sometimes above the type there are even mouse ears, which cater to the kids and aid as a visual device. The circle around Disney is very effective in keeping balance and connection between the type and the picture. 

Good logo

The Showtime channel has a great logo because it's real simple and effective. The red circle around the "SHO" is representative of a spotlight, which is very common in show business and very appropriate for the content on the channel, which is mainly movies. The font is a very strong and modern looking one and the red color makes it even stronger. Overall, it's a very good logo. 

Effective Logo

The Burger King logo is a very effective logo because of it's use of bright, primary colors, the closure gestalt principle and an eye-catching bold caps type.  The placement of their name in between the two buns immediately shows the customer what their business is (as if anyone out there doesn't know Burger King).  The colors and font are very friendly and suit the fast food business, which tries to entice all different types of people to purchase their foods.  The use of a circle gives the logo balance, whereas the fact that it isn't completed creates "wonder."

Effective Logo

The logo for the NBA is a very effective logo. It uses silhouettes which are very interesting for the viewer. It also sort of uses the gestalt principle of closure, which is effective because when the viewer has to actually think about a logo to figure it out they are more likely to remember it. The brightness of the colors used here draws in the eye, and also echoes the vibrant, fast nature of the game of basketball. Though it is definitely gender-specific, it inspired a female version of the same logo for the WNBA. This logo is simple and memorable.