The logo for the NBA is a very effective logo. It uses silhouettes which are very interesting for the viewer. It also sort of uses the gestalt principle of closure, which is effective because when the viewer has to actually think about a logo to figure it out they are more likely to remember it. The brightness of the colors used here draws in the eye, and also echoes the vibrant, fast nature of the game of basketball. Though it is definitely gender-specific, it inspired a female version of the same logo for the WNBA. This logo is simple and memorable.
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