The Burger King logo is a very effective logo because of it's use of bright, primary colors, the closure gestalt principle and an eye-catching bold caps type. The placement of their name in between the two buns immediately shows the customer what their business is (as if anyone out there doesn't know Burger King). The colors and font are very friendly and suit the fast food business, which tries to entice all different types of people to purchase their foods. The use of a circle gives the logo balance, whereas the fact that it isn't completed creates "wonder."
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