The Baskin Robbins logo works well because of the number 31. 31 represents the number of flavors that they have and I think that they incorporated it well into the middle of the company name. Also, the two colors of blue and pink complement each other well. In addition, there are some gestal principles going on with the circle left 3/4 open and the 3 in 31 reaching out of the circle.
2 weeks ago
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