Everyone knows it. It's Nike. We even know what this shape is called. It's Swoosh. How more effective it could be?
It's simple, and it's pointing up to the heaven: positive feelings. It has some sort of motion in it, and well serves it as a sport brand. It's very fashionable, so it tells that the brand is targeting most young consumers.
After an ad, when we see this logo, we know it all.
2 comments:
it's so weird how in the sense of logos, even the smallest thing can stand for an entire company. like, it's just a check mark, yet, we immediately associate it with an entire organization.
totally...I didn't realize how powerful it is until my advertising professor mentioned it to us....
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