The Speedo logo exemplifies the semiotic principles of simplicity and universality to a T. As Speedo is a sports company the purpose of the logo is to reflect Speedo's support and use for sports all around the world. Speedo's easy, recognizable logo suggests movement and stability. The simple design makes for an easy to remember logo that seen internationally. Speedo's logo typically depicts the name of the company on top of a sleek looking arrow. By actually having the company's name on the logo it distinguishes itself while promoting brand retention.
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