Friday, October 17, 2008

Week 8 - Effective Logo

This is one of several logos that was used for the 2008 Beijing Olympics. I think that it is really creative. The 5 Olympic Rings are interwoven to create the image of a person. (However the rings can still be distinguished.) The figure is sexless, therefore can be either male or female, which is important because the Olympics includes and attracts all genders. The image also makes me think of a Chinese character (which brings culture into the logo). The colors correspond to the 5 rings. The simplicity of the image makes really makes the logo eye-catching and intriguing.


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