This is the logo for Oxygen Media (women's television network). It emphasizes the letter O in the logo which symbolizes the company name as well as relates to the atomic symbol for oxygen. The letter/symbol is obviously symmetrical, and exhibits simplicity/universality. Everyone is familiar with the atomic symbol O; therefore when seeing the company's logo the mind immediately thinks oxygen. The company uses a variety of colors for the logo, however the signature color is this rich yellow, which suggests the richness of oxygen, and also the richness of the television network.
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