Friday, October 3, 2008

Semiontic


The Barack Obama '08 symbol is a good symbol because although it is not for a company, it displays many things about what this "organization" stands for. What makes Obama a memorable politician is his unique name. So, the O only makes sense to use it as a logo, especially because we respond better visually to round logos because they are symmetric. Also, the colors red, white and blue are pretty obvious colors to use for the symbol. The connection of the stripes to the O to make it like the American flag also makes this a good symbol. It also resembles a sun coming over a horizon if you look close enough. Overall, this is just a good logo because of the use of shape, color and easily recognizable factors. 

1 comment:

Brittany Campbell said...

I agree, I really like the Obama symbol and did not even realize how simple it was until I saw it without his name on it. I think the colors and simple design work well because it does represent a horizon of change which is exactly what he stands for.