The jaguar car company demonstrates the semiotics principle because the sleek shape of the jaguar helps show the smooth, stylish ride of a jaguar car. The logo makes the company seem elite, elegant, and cool. The type they chose also determines what kind of customer would be attracted to it: the italicized "of" in the tagline gives it an elegant feel. Also, the fact that the jaguar is mid-leap shows that the car has high performance and is essentially an appealing ride.
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