Saturday, October 4, 2008

Semiotics


I chose the Fruit of the Loom logo because it indirectly affects how people view this brand. The fruit is fresh and organic, like that of the company's products. While the logo is colorful and eye catching, the actual fruit is a universal symbol that easy to understand. Moreover, the drawings of the different fruits are simple, also like that of their clothing, being under garments, t-shirts, etc. 

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