The Coca-Cola logo is a perfect example of the Gestalt Principle of continuation. Continuation means that the logo has certain aspects that lead the reader's eye all the way through the logo. The script font used in the logo allows for the Cs to be extended purposely to lead the reader's eye all the way through the logo. It has obviously worked out for Coca-Cola, as they have one of the most recognized logos in the world.
2 weeks ago
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