Post #1/ Week 3- Awful Type

The reason I picked the advertisement below is because I think that if you just glanced at this, you would just think it was a picture of a mailbox.  When actually it is an ad to show that DVD's are delivered.  The font is above the number on the mailbox, 26, and is extremely small.  I do get the idea and I think it is very smart.  Unfortunately, I don't think it will work as an advertisement because no one is going to understand it unless they get a magnifying glass.  In addition to changing the font type and making it a bigger size so that it is at least readable, an additional line of copy in the bottom corner, in maybe a red color, because it would stand out would be a great idea.  For example, if it was NetFlix...they should have their logo in the corner and maybe a saying like "being delivered right to your door."  This way we understand the point of it and know where it is coming from.