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ok this is really obvious as to why it is so bad. ALthough the font its self is fitting to the audience, it is very youthful, the positioning of the words is cause for a cringe. It would have worked it the colors of each word were different as apposed to each letter. This would allow the eye to distinguish the individual words much faster. A small graphic or punctuation could have also been used to seperate the words. It was just not a smart choice by the designer to put the two words so close together. Despite the placement the colors and the font are very appropriate . They express a youthful feel. It was just executed poorly.
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