This logo displays the Gestalt Principle of Symmetry. It is very clear to see that if we place a line down the middle of the logo, either horizontally or vertically, the image will be the exact same on either said. Target is the fifth largest retailer in the United States, so it is no surprise that this logo is seen by millions daily. It is an extremely recognizable logo and the symmetry of it makes it that much more appealing. The principle of Symmetry describes the instance where the entire figure is perceived rather than individual parts that makes up the figure/logo.
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