Friday, September 26, 2008

Gestalt Principle



This logo for the World Wildlife Fund is an example of the Gestalt Principle of closure. The black and white shapes create the image of a panda without using lines to achieve it. The white shapes of the the panda's head are not closed, but the viewer's eye automatically completes the outline of the bear. I think this logo is very effective as there is no confusion surrounding what the image is - it is obvious. I also really like the simplicity of this logo.

No comments: