2 weeks ago
Friday, September 26, 2008
Gestalt Principle
This logo for the World Wildlife Fund is an example of the Gestalt Principle of closure. The black and white shapes create the image of a panda without using lines to achieve it. The white shapes of the the panda's head are not closed, but the viewer's eye automatically completes the outline of the bear. I think this logo is very effective as there is no confusion surrounding what the image is - it is obvious. I also really like the simplicity of this logo.
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