Monday, September 15, 2008

Awful Type


This is an example of ugly type, in my opinion. Usually graphics aids in exciting a certain feeling or emotion. A party club, for example, should display text that exudes excitement for the person viewing it. The very simple color depth and choice of black and red, make this type look very mundane, in my opinion. The straight rotation of the letters and simplicity in shape also led me to be less than impressed with it. There are serifs in the word, "life" and none in the word "partyclub" underneath it. In my opinion, various other typefaces could have produced a less ordinary display for the company to produce interest in the consumer. Furthermore, the dot on the "i" could have easily been made to display something that goes along with a party club, for example a crystal ball object in its place, could at least have given my eye something to make clear its an exciting nightclub. 

1 comment:

Austin said...

I agree that this type does not reflect an exciting party but I do really like the color scheme. Using red against a black background effectively grabs the viewer's attention. I also liked the fact that it has a rounded typeface to go along with the circle on the outlining the text.