Week 5 - Gestalt Principles

This is the new trademark that the Coca-Cola company in Brazil uses for entertainment purposes. It is called "Coke Leafs" and it clearly represents the Gestalt principle of closure. The two black leaves create an outline of the signature coca cola bottle, however they do not form the complete outline. Instead the trademark allows the eye (audience) to complete the outline of the bottle. I think that the design is very clever. When I first saw the the trademark, I immediately thought of the Coca-Cola bottle. However, I think that it would be much more recognizable if the leaves were red.