I could only get a snapshot of the first half of the site.I really have always enjoyed this site. The site really communicates to its audience, kids. The colors are very kid-friendly and warm. The navigation is easy to see and navigate through. There is definitely visual hierarchy. The blue rectangle has animation on the actual site. It is bigger than the rest of the containers below. They really grab your attention with it. Also, the site is very consistent. The fonts and colors really compliment each other. I love this site. The only thing I may change is to make the Build A Bear Logo bigger. Right now it is pretty small, compared to other things on the site.
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