Friday, November 21, 2008

Website Layout

This is the website for the Indian fashion designer Anamika Khanna (www.anna-mika.com). I bookmarked this page the first time I went to it, just because I thought it had a really cool design.

The visual hierarchy is very clear here - you look first at the image of the model in the background (on the actual page this is in flash, so the picture keeps changing). Your eye then moves to the designer's name, because that's by far the largest and most dominant text on the page. From there, your eye moves to the other navigation text in the white bar, and then down to the sub-navigation links in the transparent box.

My favorite part about the visual hierarchy on this site is that it manages to be effective and original at the same time - a critical goal for a fashion designer.

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