The Beyond Petroleum logo is certainly an eye catcher. I think the combination of green and yellow, symmetry, and simplicity all call attention to the BP mission of finding alternative energy such as generating low carbon power. It is very distinctive and it is easily recognized on all corners of the globe. I also think that the logo fits in well with the going green initiative spreading across our country. I feel that the combination of colors are perfect and that if it was done any other way it would not convey the same message of cleanliness of fossil fuels.