Friday, October 17, 2008

Week 8 - Logo


I thought this was an interesting logo to post on the blog. This is obviously the Playboy logo. This image of the bunny has been extremely effective for a very long time now. The image suggests certain qualities and characteristics about the brand that any audience could grasp. First, the bunny suggests playfulness. Then, the bow-tie around the bunny's neck suggests sophistication. Therefore, Playboy is known as a playful, risque, yet tasteful and professional business. The bunny logo is a logo most Americans are familiar with. It must have been effective!

1 comment:

Austin said...

I agree, this is definitely a recognizable and clever logo. It maintains a high class, elegant feeling by incorporating a bow tie on the bunny and keeping the colors black and white. I wonder if Hef helped design it..