I wanted my logo and my business card to be very simple and to play on the very obvious fact that my last name is Campbell. I used the closest font to Campbell's soup which is called Campaign Normal, downloaded from the internet. I decided to put a glowing effect on the outside of the soup can to make it a little more modern looking. I used the white and red colors of the soup can because I think they are effective and eye-catching. Color is the strongest gestalt and I wanted to play on this fact. My letterhead was not able to be exported for some reason but I simply put my smaller, initial logo on the top left of it with my information at the bottom of the letter in the same color scheme as my logo. I like my business card a lot because it is playful with the Marker's Felt font. I didn't want to represent my major or area of interest because I don't know where I will be in a few years and who I will want to work for. I think this is a playful logo that represents a lot about my personality.