I think that the starbucks logo is extremely recognizable. I think that because it is so well known, it makes it that much more appealing. Immediately thinking about starbucks, I think of green, black and white because those are the three colors that not only make up there logo, but the colors are also carried through the store. The mermaid on the logo represents a woman whose objective was to seduce an ongoing sea mariner with a song (http://gourmet-coffee-zone.com/starbucks-logo.html). Just like the starbucks coffee tries to do in getting their customers.
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