Effective Logo

I really like this logo for Rock the Vote. The heavy weight of the text demands attention. The V in Vote is a red check mark. It plays off of the idea of a classic vote where you "check" your choice. The red color of the V also attracts the eye because it is a warm color. The check creates fluidity throughout the logo as well. In general, I think this logo is very effective. It is modern and contemporary, which caters to the Rock the Vote campaign directed towards encouraging young adults to vote on election day. It is very interesting to the viewer and fulfills its purpose as a logo.