I chose a non-profit organization that saves unwanted horses and puts them up for adoption instead of selling them for industrial interests. I decided to use a picture of my own horse since I had a lot of different pictures to choose from. The overall poster has a lot of black and white but I think that since the cloud of information is white with brown type, it stands out a lot and would be very readable for someone walking by. My headline is short but I think it definitely has the ability to peak someone's interest in what I am advertising. I chose the typeface, Markers Felt for my information because I think it gives the poster a playful look. I also decided for this section to use brown as my type color because it correlates with horses since they are brown.  The outlined bubble-font of the main tagline is Frizz Quidrata. The logo is tiny but I think that is alright because the website it has on it is already listed under the "More Information?" section. I wanted the font to be outlined and not be ultra bold because I think it keeps the poster very casual, which is what I was going for. Once printed, I cut the edges of the poster to have the bleeding effect. The black background and bleeding was a last minute decision but I think that it really adds to the visual appeal of the poster. Overall I am happy with my poster, and even happier that the organization is thrilled to use it.